Yesterday I woke up to some exciting news! Splashy Water Tracker ranked #32 among all Health and Fitness iPad Apps in US App store ahead of "Fitbit (#41)", "Cravings (#44)" and "Lose It (#112)".
I would like to thank my users for encouraging me. With next to nothing marketing budget to spend towards my App development hobby, I rely on word of mouth and satisfied customers for organic marketing. Please keep them coming.
Here are a few things that may have helped my App break into the top tier and may help your (other indie developers) App.
1. I built the App for my wife and I. We literally use this App daily. Reminders come to our Apple Watch every 1.5 or 2 hours with (8 oz) buttons to tap and record water on the go. It made a difference to both of us. On the phone or iPad, users can swipe the reminders to uncover buttons with preferred serving sizes. Just tap and go!
I wanted an App that will make it super simple for me to track water intake without having to spend too much time in initial set up or day to day tracking of water. It literally takes me 8 taps a day and collectively I spend less than 10 seconds a day to record my water.
2. Internalization - I localized the App in 28 different languages. I localized the Title, App store description, Keywords, all strings within the App and storyboards. My downloads went up 5 times and the App is now ranked in several different countries both iPhone and iPad.
3. User experience - Apart from the convenience factors I mentioned in #1, I wanted to make the App visually thrilling. Using a bezier path technique, I created 5 different containers and gave 15 different water colors to the App. Users can choose their favorite from 75 different combinations.
Water tracking can be mundane. With some visual thrills I wanted my users to feel excited about using my App.
4. Social Media presence - This is very important. I want my users to reach out to me or other users through multiple channels - website, Facebook, Twitter, Google Plus to name a few.
Thank you to all my users, Apple App Review team, and all freely available social media and platforms that help support indie developers like me. Without your help and encouragement none of this would have been possible.